Major brands are doubling down on podcast ads — here’s why that matters for side hustlers

Big brands are putting more money into podcast advertising, and honestly, that’s a signal worth paying attention to if you’re building a side income or growing a small brand.Why are they doing it? Because podcasts bring something many other channels struggle to deliver: focused attention. Listeners often tune in while commuting, working out, or doing chores, which means they’re hearing the message in a more personal way than they might on a busy social feed.What brands are leaning intoHost...